Seeing the complete transformation of the 30 Rockefeller Plaza space in becoming the New York City flagship FAO Schwarz store in November 2018 was unforgettable. Assisting with designing visual collateral, window displays (2020) and products (nutcrackers) helped in understanding a new side of retail. Every area of the store is an experience. Constantly evolving into something new but regardless how many years go by, here you can always return to wonder!